Literature review customer relationship management Customer, relationship, essay Example for Free .
Crm, literature, review - Term Paper
Mueller (2010) characterises customer relationship management aspect of the business as a highly dynamic, and convincingly argues that businesses have to adopt a proactive approach in devising relevant programs and initiatives in order to remain competitive in their industries. Customer Satisfaction and Loyalty: A Literature Review in the Perspective of Customer Relationship Management Choi Sang Long and Raha Khalafinezhad Faculty of Management HRD, Universiti Teknologi Malaysia, Johor Bahru, malaysia Corresponding author's Email. .
1 A brief history of Customer Relationship Management Beginning in the early 1980s, in the United States Customer Relationship Management was called Contact Management. .